The evolution of the logo

The history of the logo Symbols communicating ideas visually have been around for thousands of years. Humans have used emblems and signature marks to identify themselves for hundreds, even thousands of years. Many of the symbols of symbolic design throughout history have been used to convey identity visually.  Ancient Egyptians used heiroglyphs to show identity, […]

Why does your logo matter?

When building a business, there are many things to consider; a name, associated domains, the type of product, target audience, structure, and positioning. Along with this, a great logo is essential to truly cement your business in a consumer’s mind. A logo adds to your company’s brand building and is one of the first things […]