Social media is an integral part of everyone’s lives and has the potential to reach a wider audience and drive engagement. Social media agencies help businesses manage their social media presence, create content and engage with their audience. There are many social media agencies and choosing the right agency is imperative for a business. Some […]
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Blogs
Search Engine Optimisation more commonly known as SEO is the practice of optimizing a website and its content to improve its ranking and visibility on the search engine results page. The ultimate goal of SEO is to attract more organic traffic to a website from search engines by increasing the relevance and authority of the […]
The history of the logo Symbols communicating ideas visually have been around for thousands of years. Humans have used emblems and signature marks to identify themselves for hundreds, even thousands of years. Many of the symbols of symbolic design throughout history have been used to convey identity visually. Ancient Egyptians used heiroglyphs to show identity, […]
When building a business, there are many things to consider; a name, associated domains, the type of product, target audience, structure, and positioning. Along with this, a great logo is essential to truly cement your business in a consumer’s mind. A logo adds to your company’s brand building and is one of the first things […]
What is a web presence? A web presence, or an online presence, is all activity or content that a person or business carries out on the internet. This includes websites, social media accounts, reviews, articles or any other information created about someone on the internet. An online presence can also be defined by how easy […]
What is cloud computing? Cloud computing is when you access and store your information online – on the internet – rather than locally. Historically, cloud computing technology was used by larger companies and was unavailable to smaller businesses as they could not invest in massive IT infrastructure. With cloud computing, collaboration between the IT department […]
Reaching your preferred target audience on the internet is not always easy to do. Whether it’s because you’re unable to identify your exact audience or you’re unable to reach them by not defining the correct parameters to reach them – it decreases your overall reach and visibility, reducing sales Who is the right audience? The […]